The two networks that seem to be primarily used the most are Facebook and Twitter. So many people around the world are using these networks everyday, in order to stay connected and up to date with what is happening in the world today. With that being said, it is no surprise that companies themselves would also start to join in, in this online community, and hey why not? These networks are creating free publicity for them, in an area online that people are constantly browsing through and using. By using twitter alone, anyone that would decide to follow a company on twitter, would then always automatically receive new updates on that company anytime the company would post anything which creates a big benefit for the people that do not want to take out time to search on what is new with companies.
Two companies that have been using facebook and twitter to promote their business, is Marcus Theaters and Time Warner Cable. They have created their very own facebook pages, and twitter accounts for customers to stay connected, get involved and to be able to receive new information on the theaters and the Cable company. Both of these companies make it easy for people to find their twitter and facebook account by simply going to the companies websites, and both have links to both of the social networks. On both the facebook page and twitter account, for Marcus theaters, customers are able to chat about movies they want to see or have seen, see what movies are currently playing, get the links for the showtimes, and special sales and events at the theaters. For the facebook page and twitter account for Time Warner Cable, customers are also able to stay connected to chat about TV shows, movies, or the company itself. Time Warner cable uses these networks to promote new hit TV shows, sports, or movies, talk about udates in the company, or any network issues or promotions.
It is amazing how much of an affect simply having a facebook page or twitter account can have on a companies sales. By companies creating these accounts, they are also increasing their own ranking in the computers search engine, when anyone types in a search for anything pertaining to that company. The best part about the companies creating these networking accounts though, is that it doesn't just benefit the company but also the people that access these accounts, so that people can get easier access to updates they may not have gotten otherwise.
References:
- "Companies Create Accounts On Facebook, Twitter And Others To Attract Followers And Promote Products And Services!" Zuttuter. 13 October 2012. Web. Accessed 29 October 2012. < http://zuttuter.wordpress.com/2012/10/13/companies-create-accounts-on-facebook-twitter-and-others-to-attract-followers-and-promote-products-and-services/ >
